Legal
Fordham is one of the most underserved immigrant communities in the Bronx for legal services — yet Castillo Immigration Law was nowhere to be found when potential clients searched "immigration attorney near me" or "abogado de inmigración Fordham." No Google Business Profile, no Spanish-language page, no schema. The phone was ringing, but only from referrals.
Legal
Fordham is one of the most underserved immigrant communities in the Bronx for legal services — yet Castillo Immigration Law was nowhere to be found when potential clients searched "immigration attorney near me" or "abogado de inmigración Fordham." No Google Business Profile, no Spanish-language page, no schema. The phone was ringing, but only from referrals.
A bilingual English/Spanish storefront page with attorney credentials prominently displayed, full practice-area breakdown (family-based petitions, asylum, naturalization, DACA renewals), LegalService schema markup (with @type:LegalService, areaServed, knowsLanguage), a click-to-call CTA above the fold, and a Google Business Profile claimed, verified, and matched to the page NAP. Per-page SEO tuned around "immigration attorney Fordham" and the corresponding Spanish-language terms.
"For three years we relied on referrals from churches and community centers. Within a month of the page going live, the phone started ringing from people who had never heard of us — most of them searching in Spanish on their phones. None of that came from ads."
— Attorney María Castillo, founding partner
Castillo Immigration Law was founded in 2019 to serve the Dominican and Central American immigrant communities across the Bronx — Fordham, University Heights, Morris Heights. Most of the firm's clients search on their phones, in Spanish, for terms like abogado de inmigración cerca de mí or ayuda con asilo. None of those searches returned Castillo before the rebuild — the firm was effectively invisible to the people it was built to serve.
The page was built around LegalService schema markup — @type: LegalService, with explicit areaServed entries for Fordham and adjacent Bronx neighborhoods, knowsLanguage entries for Spanish and English, and a full attorney block tying the firm's bar admissions to firm-level NAP. The Google Business Profile was claimed the same day the page went live, verified with a postcard, and matched to the page NAP so the map pack and the organic listing reinforced each other.
The URL is short and intent-matched (no /blog/, no /practice-areas/ subdirectory tree). Practice areas — family-based petitions, asylum, naturalization, DACA renewals, and removal defense — each carry an h2 on a single scrollable page, with attorney credentials and bar admissions displayed above the fold. Every CTA is a click-to-call target backed by call-tracking tied back to GBP insights, so the firm can attribute each consultation to the source.
The map-pack result for "immigration attorney Fordham" moved from absent to the top three, and the Spanish-language variant "abogado de inmigración Bronx" reached the first page. The firm went from 0 to 38 new consultations per month, the majority of which came from first-time clients who had never been referred. The page cost less to build than a single month of the firm's old print-directory ad spend.