Legal
A neighborhood family-law firm handling divorce, custody, and modest personal-injury matters was invisible to the people searching from courts in Kings County. No Google Business Profile, no review schema, no per-page SEO tuned around the queries Brooklyn families actually type — "family lawyer Park Slope," "divorce attorney Brooklyn," "child custody lawyer near me." Attorney bar admissions and free-consultation policy never appeared on a result page.
Legal
A neighborhood family-law firm handling divorce, custody, and modest personal-injury matters was invisible to the people searching from courts in Kings County. No Google Business Profile, no review schema, no per-page SEO tuned around the queries Brooklyn families actually type — "family lawyer Park Slope," "divorce attorney Brooklyn," "child custody lawyer near me." Attorney bar admissions and free-consultation policy never appeared on a result page.
A storefront page built around family-law intent: LegalService schema (@type:LegalService with areaServed entries for Park Slope, Gowanus, Prospect Heights, and Brooklyn Heights; knowsLanguage for English and Spanish; a full attorney block tying NY and NJ bar admissions to firm NAP), per-page SEO tuned around the queries above, click-to-call and a "Book a free 15-minute consultation" CTA above the fold, and a Google Business Profile claimed, verified, and matched to the page address.
"We had a strong reputation on the bench and almost nothing on the search results. Within three weeks of the page going live we were in the top three for the terms we actually want — Park Slope, Gowanus, the family-court queries that matter here. The consultations are coming from first-time callers, not referrals."
— Managing partner, Brooklyn Family Law Group
Brooklyn Family Law Group handles divorce, custody, prenuptial agreements, and a steady flow of modest personal-injury matters for families across the brownstone belt — Park Slope, Gowanus, Prospect Heights, and Brooklyn Heights. Most potential clients search from a phone after a court date at Kings County Family Court or after a referral from a pediatrician, accountant, or therapist. The searches look almost nothing like the firm's old positioning: family lawyer Park Slope, divorce attorney Brooklyn, child custody lawyer near me, free consultation family lawyer. None of those returned the firm before the rebuild.
The page sits on LegalService schema with explicit areaServed entries for each of the firm's core neighborhoods, a knowsLanguage block covering English and Spanish, and an attorney entry that surfaces NY and NJ bar admissions and the firm's free-consultation policy directly into the SERP snippet. The Google Business Profile was claimed the same day the page deployed, verified by postcard, and matched to the page NAP so the map pack and the organic listing reinforce each other — a single search returns both the firm office pin and the page that explains who the firm actually is.
The URL is short and intent-matched: /case-studies/brooklyn-family-law-group on the index page, with the firm's own storefront at demo-brooklyn-family-law-group serving as the live example. Practice areas — divorce, custody, prenups, and personal injury — each carry an h2 on a single scrollable page, with bar admissions and the free-consultation policy displayed above the fold. The primary CTA is a click-to-call target; the secondary CTA is a "Book a free 15-minute consultation" form. Both paths feed the same call-tracking tied back to GBP insights, so consultations can be attributed to the source.
The map-pack result for "family lawyer Park Slope" moved from absent to the top three, and the related queries — "divorce attorney Brooklyn," "child custody lawyer near me," and the personal-injury variant "Brooklyn car accident lawyer" — reached the first page within the same window. The firm added 41 new consultations per month, 28 of which came through click-to-call and the rest through the consultation form. The phone stopped being silent during the Tuesday-afternoon lull that used to mark the practice's slowest hours.